Convenience store owners maintain consistent income streams by providing useful services like gas, food and other items. There are also additions that can potentially improve those sales. Owners need to be careful about which investments will greatly pay off in the future, as some additions are more successful than others.
Additional Car Services
Most convenience shops already have gas stations for both local and traveling costumers. However, there are additional car-related services that can attract greater numbers or increase consumer spending. Some of the most common complementary features include:
- Car wash
- Air pressure machine
- Auto shop maintenance
- Miscellaneous car accessories
Travelers will always have vehicle-related needs beyond fuel. Stores that add related services can increase consumer interest and overall sales.
Stocked Food Bars
While most gas station shops offer meals, snacks and drink options, they can benefit by demonstrating their variety and keeping their food fresh. The most efficient way to do so is with a food service display, more commonly known as a food bar. These structures can fit a large number of items in a way that is easy for costumers to see. Food bars can also maintain the necessary warmth or coldness of the items, keeping them in ideal conditions for an extended amount of time.
Signs that promote current gas prices and the basic products and services are common in convenience stores. Yet, this is an area where improvements are possible. Increased signage along the road and by nearby towns informs and persuades costumers before they drive by these businesses. Additionally, digital signage located inside and outside the store conveys a greater amount of information in an attractive, dynamic way that captivates the attention of visual-oriented consumers.
Owners and operators of convenience stores can boost their income with additional resources and services. Though some may cost money and space, the increased interest can repay these expenses in the long term.